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The first is a set of cameras that Spot AI offers as an option to any of its customers, free of charge, currently to keep even if a customer decides to cease working with Spot AI. The Spot AI system currently comes in three parts. “It can help you make all sorts of important decisions.” Its ethos seems to come out of the idea that these cameras are here, so we need to find better ways of using them more effectively and responsibly. “If you make the video data more useful and accessible to more people in the workplace, then you transform it from this idea of surveillance to the idea of video intelligence,” said Thapliyal, who co-founded the company with Rish Gupta and Sud Bhatija.
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The startup’s theory is that security cameras are already important and the point is to figure out how to use them better, for more productive purposes that can cover not just security, but health and safety and operations working as they should. Spot AI is entering the above market with all good intentions, CEO and co-founder Tanuj Thapliyal said in an interview. And some is unintentional - see the disclosure of hackers accessing and posting video from another startup building video systems for enterprises, Verkada. In those cases, some of that is intentional, such as when Amazon’s Ring has shared footage with police. Backlash happens both because of how they get used in public environments - perhaps in the name of public safety, but still there as quiet observers and recorders of everything we do whether we want them there or not - and in how private security video footage gets appropriated in the aftermath of being recorded. On top of all this, security cameras have a very bad rap, not helped by their multifaceted, starring role in video surveillance systems.
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And some of the more sophisticated solutions that do exist are very expensive and unlikely to be adopted quickly by the wider market of very non-tech, analogue companies. Indeed, security cam footage is neglected enough that people usually only realize how badly something works or didn’t work at all just when they actually need to see some footage (only to discover it is not there). It’s there for single-purpose uses it is not indexable and older video gets erased and often it doesn’t even work as it is supposed to. The issue is that many of these cameras are very old, analogue set-ups and whether they are older or newer hardware, the video that is produced on them is of a very basic nature. alone, although that also includes public video surveillance - are in use in the workplace today, usually set up around entrances to buildings, in office buildings themselves, in factories and other campus environments and so on, both to track the movement of people as well as the state of inanimate objects and locations used by the business (for example, machines, doorways, rooms and so on). The gap in the market that Spot AI is aiming to fill is the one created by some of the more legacy technology used by organizations today: a huge amount of security cameras - in 2019 estimated at 70 million in the U.S.
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Now that Spot AI is releasing its product more generally, it is disclosing $22 million in funding, a $20 million Series A led by Redpoint Ventures with Bessemer Venture Partners also participating, and a previous $2 million seed round from angels, Village Global and Stanford StartX (where the three founders studied). Notably, its customers reach well beyond tech early adopters, spanning from SpaceX to transportation company Cheeseman, Mixt and Northland Cold Storage. Spot AI has been quietly building its technology and customer base since 2018, and already has hundreds of customers and thousands of users.
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Spot AI has built a software platform that “reads” that video footage - regardless of the type or quality of camera it was created on - and makes video produced by those cameras searchable by anyone who needs it, both by way of words and by way of images in the frames shot by the cameras. Now, a startup is coming out of stealth with funding for tech designed to make the video produced by those cameras more useful. Security cameras, for better or for worse, are part and parcel of how many businesses monitor spaces in the workplace for security or operational reasons.